Germany – Avolites proved its truly international appeal at Prolight + Sound 2015, teaming up with dealers, distributors and friends from around the world to celebrate the launch of its Arena console, the new Titan V9 operating system, and some industry-leading new features such as Autoblend.
Visitors to the Avolites stand came from more than 40 countries, and included a high number of potential new distributors, especially from North and West Africa and the Caribbean.
“The Arena consoles attracted a huge amount of attention during April’s Prolight + Sound in Frankfurt – we were inundated with lighting designers, rental companies and specifiers, generating a fantastic response from many of the people who came to see the new arrival to the Titan product range,” says Avolites’ Sales Director Koy Neminathan. “They were pleased to see the vast array of faders and buttons alongside an integrated touch screen, as well as the 7” touch screen and the rotary encoders. The unique Optical Switch built in to the console was hailed as an incredibly useful tool. We took a large number orders for Arena and the Optical Titan Net Switch over the first three days.”
In addition to the great deal of Quartz consoles sold in the past 4 months, and a similar number on back order, Avolites secured further sales via its international distribution network over the course of the show.
“Our position has been further strengthened by our campaign to educate the market on our surge in networking capabilities, and this was amplified by the sales of the Titan Net Processor,” Koy continues. “With recently added new distributors appointed in Australia (SHS Global), India (IES), Spain (Bofill y Asociados) and Italy (Music & Lights), we can look forward to an improved sales and support network in these countries.”
Fourteen team members augmented Avolites’ presence at Prolight + Sound, which also included representation from Brazil (Elson Lucas Oliveira), and the Netherlands (Menno Appelhof), Poland (Alicjia Reszpondek) and France (Sebastien Caplot). In addition to its own stand, Avolites products were also represented on multiple stands around the show, which included its German distributor Trendco, Robe, Chauvet, Briteq, Music & Lights, and i-Pix.
“Prolight + Sound has been an excellent platform to launch and introduce new products to a global market, and the number of international customers that visit us increases year on year. This year was exceptional and our presence at PL+S will surely continue to grow.”